entr 373

Creative video marketing

Class OBJECTIVE

Students will learn theory and fundamentals of how to
produce creative video content that will effectively market a product or service, and more importantly, tell a story.

RUBRIC

 

  • Did you tell a story?
  • Were you able to tell the story in a creative way??
  • Did you understand how to use Premiere?
  • Was your product professional/finished?
  • Did you use your time wisely? Was the video under 2 minutes?

upcoming 

final due

December 7th, 2020

welcome

fall 2020

This Semester will be broken up into 4 Modules. Each module will have 1 video project that will be due at the end of the Module. We will likely spend the most time on the Intro (because it is a learning curve). We will also spend a lot of time on the Final, because we will be going through each step of Production to complete it.

intro

SEPTEMBER 2 – SEPTEMBER 31

In this Module, we will be learning from the best. We will be dissecting shots and scenes from movies to learn a little bit more about story telling, and what other artists have done to tell a unique story. We will also be creating a short video filmed completely on our cell phones.

travel where you live

OCTOBER 1 – OCTOBER 22

Turn your hometown into the coolest vacation destination. In this module, we will be diving into video transitions and music. We will talk about what makes travel videography so appealing to audiences, and apply it to our own projects.

one-week challenge

OCTOBER 23 – OCTOBER 31

This is going to be a surprise project that I will announce on the 23rd. You will have ONE WEEK to complete it. I won’t tell you the theme, (but if you are looking at the date, you can probably guess. This will be a quick assignment, so it doesn’t have to be longer than a minute.

 Final

NOVEMBER 1 – DECEMBER 7

This is where Marketing will come into play. You will need to create a promotional video for a business close to you. For the Final, we will be taking a project through the various stages of Production. You will create a professional video from an idea to exporting. For this project, you will need to use the skills that you have developed through the previous assignments and projects. 

useful resources

Many of these resources can be found in Canvas. Some of them will even be assignments. But some of them won’t. Unfortunately this is such a short semester that it would be too much to handle everything, but to all of you with a burning passion for video, here are some useful tutorials and reads to help you get to where you need to be!

Better story telling

Everyone has a story. As a videographer, you get to choose how that story is told. You are a story teller, and a story told the right way has the ability to change the world.

tips for better shots

It can be a daunting task to pick up a camera and start filming. There are a lot of things to consider when you film. When is the best time to film? What are the best settings? How do I make my shots more interesting?

adobe premiere basics

In the video realm, it is essential that you know how to use Adobe Premiere. To a beginner, this is often one of the scariest and most confusing parts of this class. In order to learn how to use Premiere, you have to open it up and become familiar with it. This page includes several tutorials that have helped me and other students learn some of the basics.

 

free stock footage

Sometimes, you may not have the time or the equipment to get a certain shot. Fortunately there are videographers who go out and have likely taken a shot that resembles what you are looking for. There are a lot of websites that sell footage, but there are also a lot of websites that offer free stock footage as well. 

finding legal music

Sound is arguably the most important part of your video. That includes audio, sound effects, and music. What many people don’t realize is that music often is the most expensive part of your video. Some people ask, “why not just download whatever song and use that?”. Much like plagiarism, using someone else’s music without their permission is NOT COOL, and NOT LEGAL. This page is a breakdown of places that you can find legal music to include in your videos. I will share a few places that I have used in the past to prevent myself from breaking the bank. One thing to remember is that you get what you pay for!

noteworthy equipment

For all of you new videographers who are looking for your “first camera” or your looking for a new lens, this page is for you! I will be including what is in my camera bag, as well as items that are affordable as you start your collection.

become a drone pilot

Anyone (older than 13) is aloud to fly a drone. However, not anyone is aloud to fly a drone while making money. In order to commercially fly a drone (for weddings, real estate, promo videos, etc) you have to have become an FAA Drone Certified Pilot. What this means is that you have to take the FAA pt 107 Exam, be tested on a bunch of things that have nothing to do with drones, and score above a 70. I’m not going to lie, the exam is HARD. But not impossible. Here are the resources that I used in order to pass the Exam. 

adobe for students

Adobe Creative Cloud is ex-pen-sive. Most people spend about $60/month just to use their programs. College students can use Adobe for $19/month for the first year, which is a steal! This includes all of their programs, such as Photoshop, Illustrator, AfterEffects, and importantly for this class, Premiere.

summer movie club

If you’re looking for a little bit of extra credit (as well as a fun date-night movie) , this is the place. Every week, I will have a movie that you can watch/dissect. Then you can message a paragraph about some of the shots that you liked, and how you can apply those principles to your own videos!

what is your late work policy?

Ummm.. Turn everything in on time? I will accept late work, however I take off 10% every day that an assignment is late.

how do i submit my assignments & video projects?

Primarily through Canvas. All assignments will be submitted through Canvas. Because video files are so large, you will need to create a Youtube or Vimeo Account to upload your Video Projects. Once they are uploaded, submit the video url on Canvas.

how can i record better audio?

Cameras naturally have horrible microphones! Typically the only time I use the audio from my camera is when I am trying to capture background noise or ambiance. In an ideal world, having a microphone would be ideal, however, for this class, it’s not required. Surprisingly enough, cell phones have relatively good recorders, and if you are doing an interview, I place the cellphone upside-down in the pocket of the person I am interviewing. This way, in case I don’t like the audio from the camera, I can use the audio from my phone. 

Things to avoid when filming:

  • Wind (you will hear wind 100% of the time if you are filming on the beach. So I would advise against interviews or voice recordings on the beach).
  • Busy Places – The Aloha Center during Friday Market is a perfect example of where not to film an interview.
  • Near a Road or Street – You will be able to hear cars in the background.

Pay close attention to the sounds around you. Is someone mowing the lawn? Blowing leaves? Talking or whispering? You have to be hypersensitive, because your camera will pick up every sound.

 

how can i shoot smooth footage?

There are several things that you can do to get smooth footage without the use of a gimbal!

  • Use a tripod or monopod. Both are super cheap and can be found at Walmart or Best Buy.
  • The neck-strap of your camera around your neck works really well. If you pull your camera as far away from you as possible and move the camera from left to right, you will get nice, smooth footage.
  •  Move slowly! When I walk without a stabilizer, I try and move without moving the top-half of my body (like hula!) 
  • If your footage is still a little shaky, you can fix it in Post Production by doing 2 things: Use the Warp Stabilizer > Nest > Drop the Speed of the Video.
what do you shoot with?

My go to set up is:

Camera Body: Sony A6300

Lens: 50mm f1.8 or 28mm f2

Gimbal: MOZA Air (but I prefer Zhiyun Crane)

Underwater Housing: SeaFrogs Salted Line Sony AXXX series

Drone: DJI Mavic 2 (portable and easy to travel with)

 

can i use whatever song i like?

For this class, I won’t be checking to see if your music is licensed or not. I personally don’t care. But. If you are making a video that will be commercially used, I cannot stress enough that you need to have a music license. Don’t risk a lawsuit. It’s not worth destroying your career.

What fonts should i use?

 Obviously this is up to you, but Fonts will say a lot about the quality of your video. Have you ever seen a video that had really good footage, but then they use a really bad font? It automatically cheapens the video. Fonts that I regularly use are Avenir, Futura Medium, and Garamond. But if I don’t have those fonts already installed on my computer, I use these free google fonts:

  •  RALEWAY 
  • MONTSERRAT
  • OSWALD 
  • playfair

what are the best export settings?

This is a loaded question. But for this class, the easiest thing to do would be to Export in 1080p. 

After you have clicked “Export Media” in the File Drop down, a new window should pop up. On the right side, it should say Export Settings at the top.

  • Format: H.264
  • Preset: Custom
  • Output Name: Whatever_you_Want (this will be in blue, and if you click on it, it will open up to a Folder on your Computer. This is how you know where the video will  be saved.  MAKE SURE YOU KNOW WHERE THAT IS. Sometimes I forget, and I cannot find the video later because it is lost in the abyss that is my computer)
  • Export Video: Check Export Audio: Check
  • Width: 1920
  • Height: 1080
  • Frame Rate : (uncheck) 23.976
  • Field Order : Progressive
  • Skip down to where it says “Render at Maximum Depth” and check the box.
  • Target Bitrate: somewhere between 10-12
  • Near the bottom, go to where it says “Use Maximum Render Quality” and check.
  • Time Interpolation: Frame Sampling

CLICK EXPORT

 

contact

contact

Office hours

Tuesday & Thursday: 3pm – 5pm

Meetings are Online via ZOOM and made by appointment.

 

extra credit