spring 2020



This course is an introduction to understanding how to emotionally connect with a targeted audience through powerful video storytelling. Students will learn theory and fundamentals of how to produce creative video content that will effectively market a product or service, and more importantly, tell a story.


learning outcomes

  • Learn how to manually operate a camera.
  • Learn to use Adobe Premiere Pro to produce & edit professional quality video.
  • Produce a short film from start to finish. Learn the importance of each step in the process (Pre-production, Production, Post-production)
  • Learn how to create a cohesive story that works within a brand.

Extra credit

There is Extra Credit to be had this Semester. You can locate it from the main page. Please note that doing all of the Extra Credit still won't be enough if you don't do the Final Project. It can only help if you didn't do as well on an assignment or project.

suggested material

There is no required text for this class. Instead, every week you will be watching tutorials on how to better understand your camera and Adobe Premiere. There are a few things that might make your life easier as well.

  • 64GB SDCard
  • Adobe Creative Suite (if you cannot access Adobe Creative Suite due to COVID-19, call the front desk of BYUH, and they will help you get Adobe Premiere downloaded onto your computer.)

late work

  • Just turn in everything on time
  • Late work is accepted, however, every day that an assignment, you will lose an additional 10% off of the final grade.

Student expectations

  • This course is very hands on. You will be managing the development of a video script for a company to consider. You cannot do this with minimal participation.
  • For this class there are no tests or exams. In the place of a final exam is a final project, which is the polished draft of your creative marketing video for a company’s product or service. You cannot pass
    this class if you do not turn in a Final Project.

grade breakdown

  • Weekly Assignments: 5-15 pts (90pts total)
  • Module Project: 30 pts (90 pts total)
  • Class Final: 90 pts

Total: 270 pts

university policies

Integrity Dishonesty in any form will not be tolerated. Academic dishonesty is defined as cheating of any kind, including misrepresenting one’s own work, taking credit for the work of others without crediting them and without appropriate authorization, and the fabrication of information. Students are expected to abide by the University’s Honor Code at all times.
Discrimination The University is committed to a policy of nondiscrimination on the basis of race, color, sex (including pregnancy), religion, national origin, ancestry, age, disability, genetic information, or veteran status in admissions, employment, or in any of its educational programs or activities.

Sexual Misconduct Sexual Harassment is unwelcome speech or conduct of a sexual nature which includes unwelcome sexual advances, request for sexual advances, request for sexual favors and other verbal, non-verbal, or physical conduct is unwelcome if it not requested or invited. Stalking is repeatedly following, monitoring, harassing, threatening or intimidating another by phone, mail, electronic communication or social media without legitimate purpose. Domestic and Dating Violence is a pattern of abusive behavior in any relationship that is used by one partner to control another partner. This includes behaviors that intimidate, manipulate, humiliate, isolate, frighten, terrorize, coerces threaten, blame, hurt, injury or wound. Sexual violence/assault is actual or attempted sexual contact with another person without that persons consent. Consent cannot be obtained when someone is a minor, under the influence of drugs or alcohol or has certain disability. In the absence of an outward demonstration, consent does not exist. If at any time it is reasonably apparent that either party is hesitant, confused, or uncertain, both parties should stop. The following individual has been designated to handle reports of sexual misconduct and other inquiries regarding BYU-Hawaii compliance with Title IX:

Debbie Hippolite-Wright PhD Title IX Coordinator Vice President of Student Development & Life Lorenzo Snow Administrative Building 55-220 Kulanui St. Laie, HI 96762 Office Phone: 808.675.4819 E-Mail: titleix@byuh.edu Sexual Harassment Hotline: 808.780.8875 BYU-Hawaii’s Office of Honor upholds a standard which states that parties can only engage in sexual activity freely within the legal bonds of marriage between a man and a woman. Consensual sexual activity outside the bonds of marriage is against the Honor Code and may result in probation, suspension, or dismissal from the University.

University grievance policy The policies listed on the syllabus can act as a contract and will be referenced if a
student complains about the faculty.

Brigham Young University-Hawaii values diverse types of learners and is committed to ensuring that each student is afforded an equal opportunity to participate in all learning experiences. If you have (or think you may have) a learning disability- including a mental health, medical, or physical impairment- that would impact your educational experience in this class, please contact Disability Services (DS) to schedule a meeting where you will meet with a (DS) Coordinator to confidentially discuss your needs, review your documentation, and determine your eligibility for reasonable accommodations.

To learn more about available supports, go to www.disability.byuh.edu, call (808) 675-3518 or go to McKay Building 181 across from the Cafeteria. You may also email leilani.auna@byuh.edu or disabilityservices@byuh.edu with questions.

If you have already been granted accommodations at BYU-H, please let Disability Services know as soon as
possible if you need letters of accommodations for this semester. Email address: leilani.auna@byuh.edu
REPORT A CONCERN: If you have a concern to report go to https://about.byuh.edu/reportaconcern